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James Brewton
Project Examples













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Example of Possible CRM Strategy Measurement / Improvement Projects:
















1. Creating your organization's CRM Strategy Map
2. Selecting and prioritizing strategic CRM metrics
3. Cascading strategic CRM metrics throughout your organization
4. Selecting and implementing a CRM performance intelligence portal
5. Institutionalizing strategic CRM performance measurement
6. Reengineering CRM processes
7. Blueprinting enterprise customer touchpoints
8. Designing and conducting customer research
9. Designing and implementing customer satisfaction / loyalty measurement systems
10. Call center performance metrics and reengineering
11. Strategic project management
12. Seminars on customer-focused BPR and strategic CRM performance measurement